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Linea Forte

Merchant 1948 is proud to introduce a new brand, Linea Forte, a bold new direction in men’s footwear. Discover elevated loafers and statement boots - designed to move with ease between the tailored and the relaxed. 
Lino Sneaker - - Merchant 1948

Lino Sneaker Brown Leather Combo

$50 Off Applied At Cart
$239.90 AUD
$239.90 AUD $239.90 AUD
Fausto Dress Boot - - Merchant 1948

Fausto Dress Boot Dark Brown Leather

$50 Off Applied At Cart
$269.90 AUD
$269.90 AUD $269.90 AUD
Wilbert Chelsea Boot - - Merchant 1948

Wilbert Chelsea Boot Dark Brown Leather

$50 Off Applied At Cart
$269.90 AUD
$269.90 AUD $269.90 AUD
Kilkenny Casual Boot - - Merchant 1948

Kilkenny Casual Boot Cognac Leather

$50 Off Applied At Cart
$269.90 AUD
$269.90 AUD $269.90 AUD
Hugo Dress Boot - - Merchant 1948

Hugo Dress Boot Brown leather

5.0
Rated 5.0 out of 5 stars
1
$50 Off Applied At Cart
$269.90 AUD
$269.90 AUD $269.90 AUD
Antonelli Dress Shoe - - Merchant 1948

Antonelli Dress Shoe Cognac Leather

5.0
Rated 5.0 out of 5 stars
1
$50 Off Applied At Cart
$239.90 AUD
$239.90 AUD $239.90 AUD
Cassius Loafer - - Merchant 1948

Cassius Loafer Oxblood Leather

5.0
Rated 5.0 out of 5 stars
1
$50 Off Applied At Cart
$239.90 AUD
$239.90 AUD $239.90 AUD
Jacopo Casual Boot - - Merchant 1948

Jacopo Casual Boot Black Leather

$50 Off Applied At Cart
$269.90 AUD
$269.90 AUD $269.90 AUD
Timbo Casual Boot - - Merchant 1948

Timbo Casual Boot Brown leather

5.0
Rated 5.0 out of 5 stars
1
$50 Off Applied At Cart
$269.90 AUD
$269.90 AUD $269.90 AUD
Lando Casual Boot - - Merchant 1948

Lando Casual Boot Dark Brown Leather

$50 Off Applied At Cart
$269.90 AUD
$269.90 AUD $269.90 AUD
Rocco Loafer - - Merchant 1948

Rocco Loafer Chocolate Suede

$50 Off Applied At Cart
$239.90 AUD
$239.90 AUD $239.90 AUD
Rocky Boat Shoe - - Merchant 1948

Rocky Boat Shoe Burgundy Leather

$50 Off Applied At Cart
$259.90 AUD
$259.90 AUD $259.90 AUD
Rocky Boat Shoe - - Merchant 1948

Rocky Boat Shoe Sand Suede

$50 Off Applied At Cart
$259.90 AUD
$259.90 AUD $259.90 AUD
Valentino Loafer - - Merchant 1948

Valentino Loafer Black Leather

$50 Off Applied At Cart
$239.90 AUD
$239.90 AUD $239.90 AUD
Stefano Casual Boot - - Merchant 1948

Stefano Casual Boot Dark Brown Leather

5.0
Rated 5.0 out of 5 stars
1
$50 Off Applied At Cart
$269.90 AUD
$269.90 AUD $269.90 AUD
Enrico Loafer - - Merchant 1948

Enrico Loafer Black Leather

$50 Off Applied At Cart
$239.90 AUD
$239.90 AUD $239.90 AUD
Francesco Loafer - - Merchant 1948

Francesco Loafer Bordeaux Leather

5.0
Rated 5.0 out of 5 stars
1
$50 Off Applied At Cart
$239.90 AUD
$239.90 AUD $239.90 AUD
Rocco Loafer - - Merchant 1948

Rocco Loafer Cognac Leather

$50 Off Applied At Cart
$239.90 AUD
$239.90 AUD $239.90 AUD
Salvatore Loafer - - Merchant 1948

Salvatore Loafer Dark Brown Leather

$50 Off Applied At Cart
$239.90 AUD
$239.90 AUD $239.90 AUD
Alberto Casual Boot - - Merchant 1948

Alberto Casual Boot Brown leather

$50 Off Applied At Cart
$269.90 AUD
$269.90 AUD $269.90 AUD
Romeo Casual Boot - - Merchant 1948

Romeo Casual Boot Cognac Leather

5.0
Rated 5.0 out of 5 stars
1
$50 Off Applied At Cart
$269.90 AUD
$269.90 AUD $269.90 AUD
Tommaso Loafer - - Merchant 1948

Tommaso Loafer Taupe Suede

$50 Off Applied At Cart
$199.90 AUD
$199.90 AUD $199.90 AUD
Nico Loafer - - Merchant 1948

Nico Loafer Brown leather

5.0
Rated 5.0 out of 5 stars
1
$50 Off Applied At Cart
$219.90 AUD
$219.90 AUD $219.90 AUD
Matteo Dress Boot - - Merchant 1948

Matteo Dress Boot Brown leather

5.0
Rated 5.0 out of 5 stars
1
$50 Off Applied At Cart
$259.90 AUD
$259.90 AUD $259.90 AUD
Giorgio Loafer - - Merchant 1948

Giorgio Loafer Brown leather

$50 Off Applied At Cart
$219.90 AUD
$219.90 AUD $219.90 AUD
Antonio Loafer - - Merchant 1948

Antonio Loafer Black Leather

$50 Off Applied At Cart
$219.90 AUD
$219.90 AUD $219.90 AUD
Pietro Sneaker - Sneaker | Mens Shoes - Merchant 1948

Pietro Sneaker White Leather

$50 Off Applied At Cart
$219.90 AUD
$219.90 AUD $219.90 AUD
Salvatore Loafer - Loafers | Mens Shoes - Merchant 1948

Salvatore Loafer Black Leather

5.0
Rated 5.0 out of 5 stars
1
$50 Off Applied At Cart
$239.90 AUD
$239.90 AUD $239.90 AUD
Elio Casual Boot - Boots Chelsea | Mens Shoes - Merchant 1948

Elio Casual Boot Brown leather

5.0
Rated 5.0 out of 5 stars
1
$50 Off Applied At Cart
$269.90 AUD
$269.90 AUD $269.90 AUD
Romeo Casual Boot - Boots Casual | Mens Shoes - Merchant 1948
BESTSELLER

Romeo Casual Boot Brown leather

4.7
Rated 4.7 out of 5 stars
3
$50 Off Applied At Cart
$269.90 AUD
$269.90 AUD $269.90 AUD
Romeo Casual Boot - Boots Casual | Mens Shoes - Merchant 1948

Romeo Casual Boot Black Leather

5.0
Rated 5.0 out of 5 stars
4
$50 Off Applied At Cart
$269.90 AUD
$269.90 AUD $269.90 AUD
Rocco Loafer - Loafers | Mens Shoes - Merchant 1948

Rocco Loafer Brown leather

5.0
Rated 5.0 out of 5 stars
3
$50 Off Applied At Cart
$239.90 AUD
$239.90 AUD $239.90 AUD
Rocco Loafer - Loafers | Mens Shoes - Merchant 1948

Rocco Loafer Black Leather

5.0
Rated 5.0 out of 5 stars
1
$50 Off Applied At Cart
$239.90 AUD
$239.90 AUD $239.90 AUD
Giuseppe Dress Boot - Boots Dress | Mens Shoes - Merchant 1948

Giuseppe Dress Boot Brown leather

$50 Off Applied At Cart
$269.90 AUD
$269.90 AUD $269.90 AUD
Giuseppe Dress Boot - Boots Dress | Mens Shoes - Merchant 1948

Giuseppe Dress Boot Black Leather

2.0
Rated 2.0 out of 5 stars
1
$50 Off Applied At Cart
$269.90 AUD
$269.90 AUD $269.90 AUD
Francesco Loafer - Loafers | Mens Shoes - Merchant 1948

Francesco Loafer Black Shine Leather

5.0
Rated 5.0 out of 5 stars
1
$50 Off Applied At Cart
$239.90 AUD
$239.90 AUD $239.90 AUD

Linea Forte

Introducing Linea Forte - A New Chapter in Men’s Footwear at Merchant 1948

Merchant 1948 is proud to introduce a new brand, Linea Forte, a bold new direction in men’s footwear. Translated from Italian, Linea Forte means “Strong Line” - a name that reflects both the confidence in the design and the enduring quality in every pair. It’s a collection defined by structure, style, and strength - where Italian-inspired silhouettes meet the softest leathers and the precision of fine craftsmanship.

This season, Merchant 1948 has focused on elevated loafers and statement boots - designed to move with ease between the tailored and the relaxed. Every piece is refined but effortless, created for the man who appreciates the strength of subtlety and the luxury of detail. Discover the next evolution of men’s style at Merchant 1948.