Collection: Linea Forte

Introducing Linea Forte - A New Chapter in Men’s Footwear at Merchant 1948

Merchant 1948 is proud to introduce a new brand, Linea Forte, a bold new direction in men’s footwear. Translated from Italian, Linea Forte means “Strong Line” - a name that reflects both the confidence in the design and the enduring quality in every pair. It’s a collection defined by structure, style, and strength - where Italian-inspired silhouettes meet the softest leathers and the precision of fine craftsmanship.

This season, Merchant 1948 has focused on elevated loafers and statement boots - designed to move with ease between the tailored and the relaxed. Every piece is refined but effortless, created for the man who appreciates the strength of subtlety and the luxury of detail. Discover the next evolution of men’s style at Merchant 1948.