Want to know more about Merchant 1948? You’re in the right place. These are the stories about us: our people, our history, how we create our footwear, and all that inspires us.
Disillusioned by the global events of 2001, Shane Anselmi realised he needed to create more joy and empathy. He was determined to to re-engage the people he worked with. The hardest part? Feedback. Truth spurred change however, and a new Values system was a catalyst for evolution.
Young people face countless challenges in life. In 2014 Shane Anselmi decided it was time to do something to help them, so he founded the Young Hearts Project and pledged to donate $5 from every sale of full priced Deuce sneakers. The next step? Finding the right partners and realising change.
It all started out of frustration... Shane Anselmi wanted to create a simple, stylish sneaker that did two things standard sneakers didnt: combat odour and provide exceptional support. Before long, Deuce was born - but creating the sneakers Shane had in mind turned out to be a learning curve.