Merchant Stories

Want to know more about Merchant 1948? You’re in the right place. These are the stories about us: our people, our history, how we create our footwear, and all that inspires us.


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POPULAR STORIES

Salomé

When Salomé first launched her factory, a rarity in the male-dominated world of footwear manufacturing, everyone told her she'd be closed within a year. What happened was something few anticipated.

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CRAFTSMANSHIP


CRAFTSMANSHIP

Salomé

When Salomé first launched her factory, a rarity in the male-dominated world of footwear manufacturing, everyone told her she'd be closed within a year. What happened was something few anticipated.

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PEOPLE


Our Values: Engaging our People
PEOPLE

Our Values: Engaging our People

Disillusioned by the global events of 2001, Shane Anselmi realised he needed to create more joy and empathy. He was determined to to re-engage the people he worked with. The hardest part? Feedback. Truth spurred change however, and a new Values system was a catalyst for evolution.

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FILM


FILM

The Journey: Winter 2018 Video

Where will The Journey take you? Explore our new season campaign, which weaves a tale of two souls, each on a journey of their own when their paths cross and stars align. Follow along with their story and create a journey of your own.

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CHARITY


The Young Hearts Project: Building Resilience in Young Lives
CHARITY

The Young Hearts Project: Building Resilience in Young Lives

Young people face countless challenges in life. In 2014 Shane Anselmi decided it was time to do something to help them, so he founded the Young Hearts Project and pledged to donate $5 from every sale of full priced Deuce sneakers. The next step? Finding the right partners and realising change.

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Deuce


Deuce: Building a Better Sneaker
Deuce

Deuce: Building a Better Sneaker

It all started out of frustration... Shane Anselmi wanted to create a simple, stylish sneaker that did two things standard sneakers didnt: combat odour and provide exceptional support. Before long, Deuce was born - but creating the sneakers Shane had in mind turned out to be a learning curve.

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