Fit For Me | A New Journey

In celebration of International Women's Day, we’re shining a spotlight on five inspiring soles behind Merchant 1948 to launch our new diverse fit boot range, Fit For Me.

We believe that one size doesn’t fit all. With that in mind, Munawwar, Sorel, Sophie, Ellie & Kellee from behind the brand,
have stepped in front of the camera to showcase our expanded footwear range that caters to a diverse array of sizing options.

We recognise that traditional sizing can often fall short in catering to the full spectrum of shoe size diversity.
Our sole community is at the heart of everything we do, and we believe that fashion should be accessible to everyone.

Our new fit options are just the first step on our journey to embrace diversity one step at a time.
Visit us in store or shop online now to explore our new fit options, and find your perfect pair.

MEET THE TEAM

Munawwar Abrahams - Logistics & Buying Assistant 

Sorel Drever - Customer Insights Manager

Ellie Mills - Lead Designer

Sophie Tyrell - Operations Manager

Kellee Peita-Read - Store Manager

YOU ASKED, WE LISTENED. 

A foreword from our Director, Louise Anselmi on our
new journey in inclusive sizing and launch of Fit For Me.

'As we begin to plan each new season, our Designers decide on some key focuses for
the season based on feedback we receive from both our customers and our teams.
Many customers have given the feedback that they would love to invest in a long boot
for the winter, however we just didn’t have the variety needed to cater to their calf sizing.
So, six months ago we embarked on a project to increase our offering of long boots
with a greater diversity of fits.

Our first step in the process was to hold an office-wide calf measuring session and
we owe a huge thanks to the team for being so willing, vulnerable and involved in this process.'

'Our Designers measured all participants (many of whom had never previously fitted a long boot), at the widest point in their calves and ankles.
This highlighted the vast variety of calf shapes and dimensions, to help us understand the scope we needed to design to.
We created a database from narrow to XX wide measurements and designed boots to fit in these bands that were both classic and modern,
hopefully providing options to customers that we haven’t before.'

Where previously we have offered regular fit, stretch fit and some wide fit, we are now able to offer:

'We are excited to be starting this journey, offering a greater diversity of fits in long boots.
We will take the learnings and feedback from customers this winter, to improve the inclusivity of our collections.
This is the beginning, not the end of our inclusive fit journey.'

LOUISE ANSELMI,
Director, Merchant 1948