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Spring Summer 21 Lookbook

Introducing our Spring Summer 21 Collection available online & in-stores now. With a collection built for both the extraordinary and the everyday, featuring styles designed for this season and beyond, discover a fresh take on footwear with our SS21 collection.

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OUR COLLECTIONS 
Spring Summer 21 Lookbook

Introducing our Spring Summer 21 Collection available online & in-stores now. With a collection built for both the extraordinary and the everyday, featuring styles designed for this season and beyond, discover a fresh take on footwear with our SS21 collection.

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PEOPLE 
Three Generations of Merchant 1948 Men

We sit down with three generations of Merchant 1948 men: our Managing Director Shane Anselmi, his father Tony and son Oscar to discuss family, business, and what makes a great shoe.

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COMMUNITY 
Elie Assaf's Jalapeno & Cheddar Biscuits

We asked chef Elie Assaf, to share one of his favourite lockdown recipes. Delicious, easy, and made with minimal ingredients, these delectable biscuits will be both a warming treat, and a wholesome weekend activity.

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OUR COLLECTIONS 
Spring 21 Early Arrivals Lookbook

Celebrate the first signs of spring with our fresh new season arrivals for him and her. Exploring high-impact brights, grunge-inspired silhouettes, sporty mesh and puffy volume for her, and modern utility, texture and fun prints for him, we combine the most coveted emerging and enduring looks of the season in a modern collection for effortless summer style.  

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COMMUNITY 
Deuce Custom Kicks Competition is back for round two!

That's right folks! You loved it so much last year that we've brought it back for round 2. Custom Kicks entries are officially open for 2021! Design the canvas sneakers you'd like to step out into summer in and we'll take the best idea and turn them into a pair of custom kicks to feature in our Spring/Summer 21 collection.

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FASHION 
As Seen On Merchant 1948 Men

Looking for some winter-style inspiration? Here are some of the latest looks as seen on friends of Merchant 1948.

We love to see how you style our shoes in your everyday wear. Tag us on Instagram @merchant1948

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FASHION 
As Seen On Merchant 1948 Women

Looking for some winter-style inspiration? Here are some of the latest looks as seen on friends of Merchant 1948.

We love to see how you style our shoes in your everyday wear. Tag us on Instagram @merchant1948

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CRAFTSMANSHIP  FASHION 
Merchant Men's Legends

Debuting as early as 2012, we introduce our men's legendary footwear recommended by Merchant 1948 customers and in-store experts as the perennial must-have styles.

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CRAFTSMANSHIP 
Knee-high boots to suit you: standard fit, multi-fit, stretch fit

This season we have allocated a “fit” to all of our knee-high boots, as we know everyone is different & our design cannot follow the one-size-fits-all model. We've categorised our long boots into three types, to help you browse the fit that works best for you. 

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FASHION 
How to style our winter boots

When it comes to purchasing a new boot for winter, we know it is important that your choice is versatile with outfits and occasions. Our Director & Head of Design, Louise Anselmi takes us through some tips on how you could style ankle boots & knee-high boots from our new collection in multiple ways.

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OUR COLLECTIONS 
From the Sole | Winter Lookbook

From daily routines to weekend exploration, Merchant 1948 crafts footwear that will take you there. With your lifestyle in mind, our soles will take you where your soul leads you. 

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COMMUNITY 
Youthline's Top Sneaker Picks!

The Young Hearts Project have been proudly supporting Youthline since 2014. Youthline was created over 50 years ago and was established to ensure young people know where to get help and can access support when they need it. Some of the amazing people at Youthline visited our Deuce Newmarket store & filled us in on their favourite Deuce sneaker.

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COMMUNITY 
YHP Community Partners: Youthline

Young people face countless challenges every day. Our charity Young Hearts Project champions supporting kiwi youth through the obstacles of life. One of our community partners, Youthline was created over 50 years ago and was established to ensure young people know where to get help and can access support when they need it. Find out more about Youthline here!

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COMMUNITY 
Doing it for the youth | Young Hearts Project

It's a sombre fact that not all kids get an equal start in life. In 2014 our Managing Director Shane Anselmi recognised the need to provide more opportunities for New Zealand's youth. We spoke to Shane about the inspiration behind starting Deuce's charity, the Young Hearts Project.

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FASHION 
Styling Made Simple with Melissa Armitage

We teamed up with Melissa Armitage, founder of Blossom Refine & Style to take you through some tips & tricks of how to style our summer shoes. 

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COMMUNITY 
Young Hearts Project x MATES Dream Boards

As part of our Young Heart Project x MATES day at Auckland University, some of our Deuce team members spoke to the MATES mentees about some of the challenges they faced growing up, their career path and offered some inspiration to dream big! The MATES mentees then crafted and collaged their own dream board and filled us in on their goals. 

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CRAFTSMANSHIP 
Behind The Craft: The making of our Swift Sandal

From our Auckland design studio to our factory in Chang'an China, see the journey of how our Swift sandal is made.

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COMMUNITY 
Top sneaker picks from MATES Mentors

Some of the amazing MATES Mentors from Great Potentials Foundation visited our Deuce Newmarket store and filled us in on their favourite Deuce sneaker.

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COMMUNITY 
Young Hearts Project x MATES Day

Young people face countless challenges every day. Our charity, Young Hearts Project, champions supporting Kiwi youth through the obstacles of life. One of our community partners, Great Potentials Foundation, hold a programme called MATES which helps unleash the potential of children and young New Zealanders through education support. They do this through a Mentor to Mentee scheme, where Mentors help young students understand their unique talents and skills to enhance their sense of identity and belonging.

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OUR COLLECTIONS 
Deuce Custom Kicks: Winning Designs Out Now!

Look familiar? Earlier this year Deuce ran their Custom Kicks competition where they asked Kiwi's and Australian's to design their dream canvas sneaker. The winning designs from Anna Rendall, Eve McSoriley and Maria Benison are now officially available to shop! Thanks for getting creative with us.

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PEOPLE 
Team Top Picks

We asked the Merchant 1948 team what they're loving from our summer new arrivals. Meet Sam, Tonie and Jason from our Support Office inside! 

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OUR COLLECTIONS 
Deuce presents: Always Young

When you feel great from the ground up, good things happen. You’ve got that vibe; life’s fresh, fun and full of possibility. So bounce into your Deuce sneakers and start that feeling.  

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OUR COLLECTIONS 
Behind The Scenes: Make It Simple Summer Collection

Watch as we go behind the scenes of our summer collection, photographed in our Auckland studio with local talent and one very cute dog.

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OUR COLLECTIONS 
Summer Collection: Make It Simple

This season, we’re celebrating the joy in simple, and we want you to join us. Quality. Craftsmanship. Local. Longevity. It’s the simple things that make us unique.  Explore our summer collection available now.

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OUR COLLECTIONS 
Kind Soles: Deuce

It's cool to be kind, not only to people, but also the planet. Introducing Deuce's first collection of sustainable sneakers. 

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COMMUNITY 
Mentoring New Zealand Youth in COVID-19 related world

In a Covid-19 world, Kiwis are experiencing new and unprecedented challenges. Now more than ever, young Kiwis need support. We champion this with our charity, the Young Hearts Project which works alongside our charity partner, Great Potentials. The MATES programme run through Great Potentials, supports young Kiwis to reach their full potential through their mentoring programme. We chatted with Peter from MATES on his story as a mentor and supporting youth in a COVID-19 world. 

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CRAFTSMANSHIP 
How To Care: Leather

Because we’re passionate about beautiful shoes, we’re also passionate about caring for them. We’ve perfected our specialised range of care products to help combat the wear and tear of daily life and to protect your leather footwear.

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CRAFTSMANSHIP 
How To Care: Suede/Nubuck

Because we’re passionate about beautiful shoes, we’re also passionate about caring for them. We’ve perfected our specialised range of care products to help combat the wear and tear of daily life and to protect your leather footwear. Suede and nubuck leather requires special care to ensure they stay looking their best. 

 

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CRAFTSMANSHIP 
How To Care: Canvas/Fabric

Ah, the excitement of opening those fresh new sneakers out of the box for this first time. But how do you care for canvas/fabric materials on your new kicks? We’ve perfected our specialised range of care products to help combat the wear and tear of daily life and to protect your new shoes!

 

 

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PEOPLE 
Team Top Picks

We asked the Merchant 1948 team what they're loving from our winter new arrivals. Meet Bansri, Josh and Sam inside!

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PEOPLE  COMMUNITY 
Meet Our Deuce Custom Kicks Makers: Maria

Recently, we ran our Deuce Custom Kicks design a sneaker contest, inviting you all to design a print for your dream canvas sneakers. Thank you to everyone that entered, we were overwhelmed with how many talented designs there were! Meet the maker of our Custom Kicks runner up, Maria Benison! 

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PEOPLE 
Meet Our Deuce Custom Kicks Makers: Eve

Recently, we ran our Deuce Custom Kicks design a sneaker contest, inviting you all to design a print for your dream canvas sneakers. Thank you to everyone that entered, we were overwhelmed with how many talented designs there were! Meet the maker of our Custom Kicks runner up, Eve McSoriley! 

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PEOPLE 
Meet our Deuce Custom Kicks Makers!

Recently, we ran our Deuce Custom Kicks design a sneaker contest, inviting you all to design a print for your dream canvas sneakers. Thank you to everyone that entered, we were overwhelmed with how many talented designs there were! Meet the maker of our Custom Kicks winning design, Georgia Volakakis and our two runners up Jessie Kanji and Jane Flaunty!

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COMMUNITY 
Hello Again: Store Openings

After a long wait, we are thrilled to announce our Melbourne stores will open from Thursday 14th May. For specific stores hours and info, search your location with our store locator.

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PEOPLE 
Custom Kicks Competition: Our Winner!

Thank you so much to everyone who entered our Deuce Custom Kicks competition. We loved getting creative with you! We are overwhelmed with the number and quality of entries we have received and we had so much fun admiring all of your talented designs. Introducing our winner....

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PEOPLE 
Merchant Makers: Miro's Cocktail

Merchant Makers is our spotlight series on a few of the inspiring individuals in the Merchant 1948 family as we see what they're creating from home. Meet Miro! Our talented Merchandise Assistant shares what he's currently making/reading/watching/listening to during this time.

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CRAFTSMANSHIP 
Earth Day: Sole Responsibility

In light of Earth Day, we wanted to take this opportunity to provide an appreciation for our planet, which we know requires some tender loving care. For us, sustainability is a journey. Our mission ‘together we create to inspire’ means continuing to create better practices and better innovations, that offer inspiration for our people. 

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PEOPLE 
Merchant Makers: Tonie's Dog Bow Tie

Introducing Tonie! Our inspiring Brand Marketing Manager shares what she's currently making/reading/watching/listening to during this time. Including a dog bow tie for her pooch, Wally!

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PEOPLE 
Meet Your Makers - Vol 1

Meet our very own maker. Tania, one of the designers behind the Deuce sneaker ranges. She fills us in on all things creative and what she’s currently making during this time. 

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OUR COLLECTIONS 
In The Making: Autumn Winter 20 Lookbook

From simple moments to special occasions, life is in the making. It is forged from creativity, spontaneity and, above all, sharing our lives with those that are dear to us. Explore the lookbook of Autumn Winter 20 collection

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COMMUNITY 
Deuce Sneakers: Custom Kicks Competition

It's your chance to design the canvas sneakers you’d like to step out of isolation in. We’ll take the best ideas and turn them into a pair of custom kicks for you and your bubble buddy and feature them in our Spring Summer 20 range as an exclusive limited edition release!

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PEOPLE 
Merchant Makers: Amanda's Playlist

Meet our e-commerce executive and office DJ, Amanda., one of the women behind our website and the emails in your inbox. She fills us in on what she's currently making/reading/watching/listening to during this time.

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PEOPLE 
Merchant Makers: Hayley's Brownie Recipe

As our team settle into working from home, we wanted to create a spotlight series on a few of the inspiring individuals in the Merchant 1948 family to see what they're currently making/reading/watching/listening to during this time. 

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COMMUNITY 
We're In This Together | COVID-19 Update

As we navigate through these uncertain times, we want to pass along our positive thoughts to our employees, our customers, your families and the world. We also wanted to ensure that you are kept up to date with our actions surrounding COVID-19 and let you know that we are doing everything we can to keep our team and community safe. 

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COMMUNITY 
Feel Good Friday: Connor's Story

The Young Hearts Project partner with the MATES programme, run through Great Potentials. The MATES programme pushes young kiwis to reach their full potential through mentoring programmes and today, we spotlight on MATES mentor and coordinator Connor, to hear his story and how the Young Hearts Project has changed his life.

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PEOPLE 
Team Top Picks

We asked the Merchant 1948 team what they're loving from our Autumn new arrivals.

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COMMUNITY 
Feel Good Friday: Sally's Story

Our charity, the Young Hearts Project, was created with the purpose of changing the lives of kiwis. Our donation programme, that sees $5 from every pair of full-price Deuce sneakers sold go towards the Young Hearts Project is put towards some awesome initiatives, including the MATES programme, run through Great Potentials.

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PEOPLE  COMMUNITY 
Feel Good Friday: Andrew's Story

Through Deuce’s involvement with the Young Hearts Project, our charity created with the hope of changing lives, we’ve seen many awesome kiwi’s do great things. We achieve this through our donation programme, that sees $5 from every pair of full price Deuce sneakers sold go towards the Young Hearts Project that funds these awesome initiatives. One of our partners, the MATES programme through Great Potentials, helps kiwi youth to reach their full potential through mentoring programmes. We caught up with MATES mentor, coordinator and regional manager Andrew, to hear his story and how the Young Hearts Project has changed his life.

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COMMUNITY 
Feel Good Friday: Phoenix's Story

Today, we spotlight on Phoenix Moore and learn about her journey with Youthline. Phoenix Moore has been a member of Youthline’s mentoring programme for over a year. The mentoring programme is designed to help youth determine their goals and implement a plan to achieve them so that they get to where they want to be.

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PEOPLE 
Team Top Picks

We asked some of the Merchant 1948 team what they're loving from our summer collection.

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COMMUNITY 
Feel Good Friday: Alicia's Story

Our Deuce Sneakers brand is one that believes in supporting and giving back to our local community, so from every pair of full-price Deuce sneakers sold, $5 goes towards The Young Hearts Project. Through the work of the Young Hearts Project, we support organisations and charities that do great things for kiwis, helping, shaping and positively changing the lives of others. One of those charities is the MATES organisation, which is a programme that mentors youth within New Zealand.

 

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COMMUNITY 
Feel Good Friday: Hohaia's Story

There’s more than meets the eye to our sneaker brand, Deuce, as with it, looking good and feeling good play hand in hand too. Through Deuce’s involvement with The Young Hearts Project, a charity designed to mentor, help and change the lives of Aotearoa’s youth, we’ve seen the lives of many Kiwi’s changed; not only those on the receiving end, but those giving. 

 

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PEOPLE  COMMUNITY  OUR COLLECTIONS 
Storm x Deuce VIP Event

To celebrate the launch of our Storm x Deuce collaboration, we hosted a VIP event in our Deuce Newmarket store! The anticipated collection is available right now online and in selected stores. 

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FASHION  OUR COLLECTIONS 
Storm x Deuce

We teamed up with our friends at Storm to create an exclusive collaboration of three fresh, fashion-forward sneakers. Both New Zealand owned and operated brands, it was a natural fit to combine Storm's modern aesthetic with Deuce's superior comfort and design.

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FASHION 
Out Of Office Season - The 5 Shoes You Need On Holiday

Holiday on your mind? We’ve curated the perfect line-up for that dreamy summer getaway. Whether you are island-hopping in the Pacific, a weekend wine-tasting, or jetting off further abroad - we’ve got you covered with our vacation ready styles. Ticket not included.

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COMMUNITY 
Deuce x Kiwi Can

Earlier this year, The Young Hearts Project and the Graeme Dingle Foundation teamed up to help supply sneakers for deserving Auckland based teachers. We're proud to support the Graeme Dingle Foundation and their Kiwi Can programme to provide opportunities for young people and those who guide them. We caught up with four Kiwi Can teachers to discuss what the programme means to them, the challenges that young people face in NZ, and how Kiwi Can lessons are truly changing the heart of our community. 

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OUR COLLECTIONS 
Spring/Summer 19 Catalogue

View our Spring/Summer 19 catalogue online!

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PEOPLE 
We Believe

Our passion is beautifully crafted shoes, sneakers and bags. And we are all about people… Here’s what we believe…

 

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PEOPLE 
Team Top Picks

We asked the Merchant 1948 team what they're loving from our spring new arrivals. 

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OUR COLLECTIONS 
Spring Summer 19 Video

We are so excited to share our Spring Summer 19 video with you.

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OUR COLLECTIONS 
Introducing Spring/Summer 19

We are so excited to share our Spring Summer 19 collection with you. Part of any summer memory is water, whether it's our love of the beach, lakes, or being by the pool. Our new collection embodies that feeling; summer escapism and free-spiritedness. This season we embrace bold colours, fresh prints and versatile styling. Our team carefully curated an exciting range that will cover all aspects of your everyday summer style.

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OUR COLLECTIONS 
A SCREENPLAY: Run the show this season
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OUR COLLECTIONS 
A SCREENPLAY: Autumn Winter 2019 Video
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FILM  COMMUNITY 
The Young Hearts Project: Building Resilience in Young Lives

Young people face countless challenges in life. In 2014 Shane Anselmi decided it was time to do something to help them, so he founded the Young Hearts Project and pledged to donate $5 from every sale of full priced Deuce sneakers. The next step? Finding the right partners and realising change.

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FASHION 
As seen on: Australia’s most stylish Instagrammers
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CRAFTSMANSHIP 
Monogram Your Deuce!

Did you know that we now offer bespoke monogramming? Personalising your favourite sneakers, bag or accessories has never been easier.

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FASHION 
Makaia’s Top Picks for Summer

With summer fast approaching, we asked businesswoman, social media influencer and style icon, Makaia Carr, to show us her top five style picks for the new season and tell us why she chose them.

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FASHION 
How to dress for the races

Spring racing season is one of the most anticipated times of the year! With so many race days to choose from, how will you be tailoring your look to the varying dress codes? We’ve curated a guide to help you select your best outfit – and the shoes to match – for some of the must-attend racing events of the spring season.

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OUR COLLECTIONS 
The Journey Continued: Summer 2018 Video

Step inside The Journey: Continued and explore our SS18 campaign. Colour pops, asymmetric angles, square-toed designs and special-occasion styles feature against the backdrop of hazy summer days. Embrace the new season and explore our most exciting collection yet.

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OUR COLLECTIONS 
Our SS18 collection launches in Australia

We celebrated the launch of our SS18 collection on Australian turf, with a luncheon for key media personalities and fashion influencers, at the stunning Botanica Vaucluse in Sydney.

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OUR COLLECTIONS 
The Journey Continued

In Spring/Summer 2018,  a new chapter unfolds in our campaign, The Journey: Continued. Rolling seamlessly from autumn/winter into the new season.

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CRAFTSMANSHIP 
Merchant Workshop Chadstone

We’re excited to bring you our Merchant Workshop, exclusive to our Chadstone store! Merchant Workshop is your one-stop-shop for shoe repairs, shoe shining and upgrading your favourite shoes or boots with Vibram soles, for longer-lasting wear.

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CRAFTSMANSHIP  PEOPLE 
For the love of Malibu

Rose, a Merchant 1948 customer in Australia, contacted our Customer Experience team to share with them just how much she loves our Malibu heel – so much, in fact, that she owns it in a number of colours. Red, hot pink, teal, black, yellow and coral – Rose has them all! But there was just one colour she felt was missing from the Malibu colour palette. Orange.

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CRAFTSMANSHIP 
Salomé

When Salomé first launched her factory, a rarity in the male-dominated world of footwear manufacturing, everyone told her she'd be closed within a year. What happened was something few anticipated.

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CRAFTSMANSHIP 
The Journey: Winter 2018 Catalogue

Where will The Journey take you? Explore our new season campaign, which weaves a tale of two souls, each on a journey of their own when their paths cross and stars align. Follow along with their story and create a journey of your own.

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CRAFTSMANSHIP 
Mad Men: Channelling your inner Don Draper
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FILM  OUR COLLECTIONS 
The Journey: Winter 2018 Video

Where will The Journey take you? Explore our new season campaign, which weaves a tale of two souls, each on a journey of their own when their paths cross and stars align. Follow along with their story and create a journey of your own.

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CRAFTSMANSHIP 
Deuce: Building a Better Sneaker

It all started out of frustration... Shane Anselmi wanted to create a simple, stylish sneaker that did two things standard sneakers didnt: combat odour and provide exceptional support. Before long, Deuce was born - but creating the sneakers Shane had in mind turned out to be a learning curve.

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FASHION 
The look: Moomba Festival
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CRAFTSMANSHIP 
The journey of a Merchant 1948 shoe, from sketch to shelf
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CRAFTSMANSHIP  COMMUNITY 
Deuce: Creating Sneakers with a Difference

With Deuce, the goal was always to create sneakers with difference. To do so, they had to embrace change; the journey to differentiate themselves has seen Deuce pursue in-house design, develop their signature DualCore footbeds, and launch their own charity initiative the Young Hearts Project.

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PEOPLE 
Our Values: Engaging our People

Disillusioned by the global events of 2001, Shane Anselmi realised he needed to create more joy and empathy. He was determined to to re-engage the people he worked with. The hardest part? Feedback. Truth spurred change however, and a new Values system was a catalyst for evolution.

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CRAFTSMANSHIP 
Kohl for Isabella Anselmi

When it came to creating the perfect floral for spring we turned to an expert, up-and-coming artist Kohl Tyler-Dunshea. Realising our collaboration took time and patience, as we turned her delicate watercolour paintings into printed textiles that we then explored across a range of footwear designs.

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PEOPLE 
Our People: Tania’s Story

If there’s one thing we know, it’s that shoes are a family affair. After studying and pursuing other directions, Tania eventually followed her mother and sister into manufacturing. She thrived, becoming a successful designer and range builder, harnessing her expertise and wide range of skills.

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PEOPLE 
Our People: Jordan’s Story

Jordan took an extended trip to South America to have a break and reassess. Upon her return fate stepped in, and she found herself back in the footwear fold with a new challenge, driving and designing the Deuce brand.

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PEOPLE 
A Family Business: Louise’s Story

Our Director and Buyer Louise Anselmi has learned to juggle work and motherhood, raising three kids and a fostering a growing footwear business alongside husband Shane. It wasn’t without its challenges, with travel and deadlines, but family has always been her priority.

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PEOPLE 
A Family Business: Learning the Art of Shoemaking

Coming from a family of footwear merchants, shoes were always in Shane Anselmi’s blood. He was fascinated with craftsmanship and manufacturing from a young age; this and his passion for business led him to pursue a career in footwear, eventually opening his own stores, Overland and Merchant 1948.

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PEOPLE 
The Early Days: Creating Overland

It all started with an idea; Shane Anselmi dreamt of creating a fashion-forward, lifestyle focused shoe brand. The road to his vision was paved with learnings from factories, stores, restaurants and the sharemarket crash. All of which gave Shane resilience and determination, and saw Overland thrive.

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CRAFTSMANSHIP 
Deuce Construction: Making a Sneaker

Sneakers are simple right? But making them isn’t. We’ve been working on our sneaker manufacturing for years now, so we wanted we’d share our process with you! Our Deuce go through countless steps (and pairs of hands) before our vision is realised – stitching, foxing, vulcanisation and more.

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PEOPLE 
A Family Business: Tony’s Story

As soon as Tony Anselmi started working at his family’s shoe stores he hit the ground running. His natural skill for business saw his own stores flourish, and he eventually pursued manufacturing and importing. Having witnessed the evolution of retailing firsthand, Tony reflects on his journey.

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PEOPLE 
Our People: Penny’s Story

When Penny left the small town she grew up in to move to the city and travel the world, she never expected to find her calling immediately. From those first tentative steps into retail, twelve years later she not only has a thriving career but a family too, things she juggles as a working mother.

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PEOPLE 
Our People, Their Stories: Autumn/Winter 17

Informed by our purpose “Together we create to inspirte” this campaign celebrates togetherness, featuring the people who work in our stores, the people who help us realise our vision and the people we call family. We captured them and the relationships they value most - partners, friends, siblings.

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FILM 
Rossofiorentino
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FILM 
Bella New York
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FILM 
How to: Beeswax
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FILM 
Salomé

When Salomé first launched her factory, a rarity in the male-dominated world of footwear manufacturing, everyone told her she'd be closed within a year. What happened was something few anticipated.

Read More
FILM 
Our People, Their Stories - Perri & Tory

They’re inseparable now, more like siblings than friends, but this wasn’t always the case. Thrown together at dance school, Tory and Perri weren’t immediate friends. Partly driven by fate and partly through the nature of dance, for Perri their friendship became inevitable.

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FILM 
Our People, Their Stories - Suki & Tabbie

Suki sees being a twin as a key part of her identity. “I am a twin much in the same way as I am a girl or I am a New Zealander or I am Maori or an artist or a reader. It's a fundamental part of what makes me who I am.” Tabbie acknowledges that growing up as a twin is a strange experience. “It’s pretty weird to have a twin, like, someone else has your face! Being called another name so often that you automatically respond to it just in case someone might be addressing you by mistake...

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FILM 
Our People, Their Stories - Tash & Kenny

After Tash sucked up the courage to ask Kenny for his number, it still took weeks for Kenny to ask her out. In fact, “Kenny didn’t believe that I would actually turn up, so he did a drive by twice to make sure I was there". Unlike other couples, they have little hobbies or interests in common.

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FILM 
Our People, Their Stories - Shelley & Waylon

“I never get tired of seeing Waylon, he’s a hard worker and a fantastic father, he finds a balance that works well, always putting our family’s needs first.” Shelley and Waylon share a marriage, a family and a business, however if it wasn’t for music (and fate) they might have never met.

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FILM 
Our People, Their Stories - Marcel & Astrid

Astrid’s life and that of her family have been defined by big moves. She and her husband immigrated to New Zealand with their young family in tow. “That was a really big thing. No job to come to. We had enough money behind us (which was just as well) otherwise we wouldn't have been able to come in to New Zealand…. It took three weeks to find a job.”

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FILM 
Our People, Their Stories - Alex & Arna

Alex and Arna have been together for ten years and married for five – but if it wasn’t for their love for music, their paths might have never crossed. Neither came from musical families, so it’s a fluke of fate (and a testament to their drive) that they both pursued the same passion.

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FILM 
Our People, their stories - Clare & Leigh

They both value the balance their relationship gives them “Clare's quite grounding for me; she's even more spiritual, and more calm. I'm the super energetic one. Our relationship has definitely helped me chill out… I’m not so hectic anymore, I still can be that person, but it's nice to consider someone else.”

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FILM 
Our People, their stories - Adam & Daniel

They didn’t talk for the first few weeks they worked together, but that soon changed; good things take time but sometimes the best things don’t. “It's been a very short but fast friendship.”

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FILM 
Our people, their stories - Laura & Tai

Inseparable since they met and still together constantly, Tai admits it couldn’t have worked out better. “It sounds cheesy, but our relationship is just so smooth.”

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FILM 
Our people, their stories - Steven & Todd

Sometimes to thrive, we need another pair of hands. Steven felt rudderless until fate stepped in. “Before meeting Todd, I was a little bit lost in the world; I’ve changed creatively and everyday I’m evolving more and more.”

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FILM 
Our people, their stories - Chelsea & Olivia

“It's hard to be our own selves sometimes.” Understandably, Chelsea has been close to her twin sister since birth “I don't know how people cope going through life without someone who's so close to them.”

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FILM 
Our people, their stories - Crystal & Tony

“I don’t like surprises” concedes Tony, but he’s good at them – impeccably planned holidays are his specialty, much to Crystal’s delight. “Tony is a perfectionist, a real perfectionist; from his work to ironing his t-shirts, everything has to be perfect!”

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FILM 
Merchant 1948 AW16: The Discovery

Filmed by Sam the Cameraman and edited by CucchairaFilms

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FILM 
Merchant 1948 AW16: The Journey

Filmed and Edited by CucchairaFilms

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FILM 
Behind the scenes SS 14/15
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FILM 
SS15/16 Campaign Video

Music: Milky Chance - Stolen Dance

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FILM 
Matt-Lewis Hewitt Northlands Visit
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PEOPLE 
Deuce 2014 - Year in Review: Matt Hewitt
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FILM 
Overland AW14

This video is about Overland AW14

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FILM 
Overland Footwear AW14 Behind the Scenes

Behind the scenes to the AW14 Overland Footwear Ad Campaign, shot in California with photographer Giuliano Bekor.

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FILM 
Overland AW14 Ad Campaign

Overland Footwear AW14 Ad Campaign, shot by Giuliano Bekor in California.

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FILM 
Spring/Summer 2013 Ad Campaign - Day 1

Behind the Scenes with Merchant .

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FILM 
Spring/Summer 2013 Ad Campaign - Day 2

Behind the Scenes with Merchant.

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FILM 
Spring/Summer 2013 Ad Campaign - Day 3

Behind the Scenes with Merchant.

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FILM 
Merchant Summer 2013
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FILM 
Overland Presents Merchant 1948
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FILM 
Overland Winter Campaign Video 2013
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FILM 
Summer Campaign Video 2012
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FILM 
Overland W12 Campaign
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FILM 
Ultimate Waterman

Filmed and edited by Demi-Jade Hewitt

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COMMUNITY 
Young Hearts Project in action!

Film by Lula Cucchiara Song by : Mr little jeans - good mistake

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FILM 
More than just surfing.... Matt Hewitt for Deuce

Filmed by Demi-Jade Hewitt for AKAHS Films and edited by Billy Lee-Pope

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  PEOPLE 
Our People, Their Stories: Spring/Summer 16

Informed by our purpose “Together we create to inspire” this campaign celebrates togetherness, featuring the people who work in our stores, the people who help us realise our vision and the people we call family. We captured them and the relationships they value most - partners, friends, siblings.

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FILM 
Tash & Kenny - Couple

After Tash sucked up the courage to ask Kenny for his number, it still took weeks for Kenny to ask her out. In fact, “Kenny didn’t believe that I would actually turn up, so he did a drive by twice to make sure I was there". Unlike other couples, they have little hobbies or interests in common. Tash insists they’re “literally like chalk and cheese” however she quickly realised that what drew them together was something more important; “in the end we knew what really connected us, it was our values - what we stand for and what we believe in… Interests and hobbies are something you can adapt to, but when you have a deep connection where another person can understand your true self, now that right there is the WOW moment.”

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Tash & Kenny - Couple

After Tash sucked up the courage to ask Kenny for his number, it still took weeks for Kenny to ask her out. In fact, “Kenny didn’t believe that I would actually turn up, so he did a drive by twice to make sure I was there". Unlike other couples, they have little hobbies or interests in common. Tash insists they’re “literally like chalk and cheese” however she quickly realised that what drew them together was something more important; “in the end we knew what really connected us, it was our values - what we stand for and what we believe in… Interests and hobbies are something you can adapt to, but when you have a deep connection where another person can understand your true self, now that right there is the WOW moment.”

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CRAFTSMANSHIP 
Bella New York

Designed over a rowdy meal in Grand Central Station and inspired by the city that never sleeps... This exclusive collection is a story of collaboration and inspiration. From the very first sketches to hunting through our archives for the perfect vintage reference, Bella’s dreams became a reality.

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COMMUNITY 
World Vision: Annie’s Story

We’re something of a household name in Onga, Malawi, where we sponsor over 60 children and their families through World Vision. Onga was recently visited by Annie, who met her sponsor children and saw firsthand the sustainable transformation that has occurred in health, education and agriculture.

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CRAFTSMANSHIP 
Arturo

What do priesthood, football and shoes have in common? More than you’d think! The story behind our Arturo range is that of José. Long before he created footwear in Portugal he was training to be a priest. Caught playing football, a series of events unfolded that led to him devoting his life to shoes.

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PEOPLE 
Our Values: Finding our Purpose and our Why

For us, finding our Purpose and creating our Values was fundamental to our growth and evolution. Ever since then, these have informed everything that we do. How did we get there? Shane Anselmi shares the story of his revelation, and how he created and drove this significant change.

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PEOPLE 
A Family Business: The Story of Guiglielmo

The man that started it all, three whole generations ago. Guiglielmo Anselmi was an Italian immigrant who pursued his sense of wanderlust before settling in New Zealand, where he became a successful farmer. In 1948 he found himself the owner of a handful of shoe stores; the rest is history.

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PEOPLE 
The Early Days: Growing Pains

After opening his first few stores, Overland grew fast even though the country was in a recession. Shane describes the rollercoaster ride that was the retail market and economy of the 90s and early 2000s as he juggled travelling and buying product with signing leases and creating glossy catalogues.

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CRAFTSMANSHIP 
Bull Boxer

We think the crazy Dutch guys behind the Bull Boxer brand are one of a kind. We’ve been dealing with them for years, as well as dealing with the hangovers of our many meetings. It’s all part of the fun though - and their shoes are fun too. They’re also handcrafted in Portugal.

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COMMUNITY 
World Vision: Chief Onga's Story

Through our World Vision child sponsorship, we were lucky enough to have a visit from the Chief of Onga himself. He shared his story with us, and to say he was inspiring is an understatement; we were humbled by his visit, and couldn’t be more proud to be involved in realising change for his village.

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CRAFTSMANSHIP 
Rossofiorentino for Merchant 1948

It was while Shane Anselmi was searching for what he considered the ‘holy grail’ of men’s footwear that he uncovered the Rossofiorentino range in Montecatini, Italy. Their footwear posesses something he considers truly special - a unique combination of handsome craftsmanship and tough durability.

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CRAFTSMANSHIP 
Michel for Merchant 1948

First invented 1871, the Goodyear-welt technique remains a pillar of quality. Why is it considered the best craftsmanship method? Their unique construction gives Goodyear-welted shoes, like those in our Michel for Merchant 1948 range, particular longevity; we’re here to tell you how they do it.

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COMMUNITY 
The Young Hearts Project: Anna’s Story

Even as a child Anna knew she was different; teachers referred to her as “disruptive". It wasn’t until she was diagnosed with ADHD that it all made sense. Now she’s commited to helping others as a mentor in Great Potentials’ MATES Junior programme, an initiative the Young Hearts Project helps fund.

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COMMUNITY 
The Young Hearts Project: Angelee’s Story

Not all students learn the same way. For those like Angelee, Youthline’s Alternative Education School provided another option, and she went from strength to strength. Youthline provide support for young people in need; we’re proud to sponsor them with our charity initiative the Young Hearts Project.

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PEOPLE 
The Early Days: Naming Overland & Merchant 1948

Ever wondered what inspired the Overland name, or why we’ve changed our name to Merchant 1948? From that very first concept store in 1990 to our ongoing rebrand, Shane Anselmi has known the power of a name to capture the imagination and inspire.

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Perri & Tory

They’re inseparable now, more like siblings than friends, but this wasn’t always the case. Thrown together at dance school, Tory and Perri weren’t immediate friends. Partly driven by fate and partly through the nature of dance, for Perri their friendship became inevitable. “We were firstly forced to be close at dance school; not only is it a very intimate art form, but because it deals with the body you have to be open minded...

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CRAFTSMANSHIP 
Go capsule this season
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Your go-to guide to festival footwear
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