We're proud to be a New Zealand based, family-owned and operated footwear retailer with a rich history in craftsmanship and design. It’s fair to say we’ve been through quite a journey. King Country Shoes, Shoetown, Overland and now Merchant 1948 - sound familiar?
One Step At Time
King Country Shoes
Where it all began! Just 3 small stores located in the King Country region of New Zealand
The family affair continued as our first rebrand saw Shoetown become New Zealand's biggest discount shoe store.
Introducing Overland Footwear
We opened our first store in Westfield Newmarket! The iconic, household name for quality shoes Kiwi's knew and loved.
Deuce Sneakers was born
Look no further for fashion-forward. comfortable sneakers designed right here in our home, New Zealand.
Across the ditch
Hello Australia! We opened 5 stores in Melbourne.
Young Hearts Project
We launched our own charity! A portion from every full-price pair of Deuce sold is donated to our charity partners that support & empower NZ youth.
Introducing Merchant 1948
Our jump across the ditch paved the way for a fresh start. Merchant 1948, a name that draws on our rich history and family heritage.
We've raised over $1.6 million for the Young Hearts Project! We have 30 stores across New Zealand & Australia. Carefully curated, quality footwear, bags and accessories for women & men.