Your passion for footwear should be rewarded. Every season, the members of our Sole Rewards program receive exclusive discount rewards – it’s our way of saying thank you!


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We’ve perfected our specialised range of care products to help combat the wear and tear of daily life and to protect your footwear.


Sneakers proudly designed in the youngest country on earth, New Zealand. Look good, feel good & do good with Deuce.
Soirée | Autumn Winter 24'
Inspired by genuine moments between kindred soles, Merchant 1948 invites you to join us for our AW24 season ‘Soiree’.
We invite you to discover new artisanal footwear, meticulously crafted in a range of fresh prints and contemporary silhouettes.
It’s time to craft your Merchant memories.
Our Melbourne Stores
We began putting shoes on feet in 1948. In 2012 we crossed the ditch to Australia and we now have 2 stores in Melbourne. Visit us to explore our footwear and experience our friendly & knowledgeable service.
Our Favourite Edits
Stories
Come with us as we share the stories behind our collections, craftsmanshop, community and more.
Merchant 1948 Australia
We are Merchant 1948 Australia. Carefully curated, quality footwear, bags and accessories for men & women. Since 1948, we've been putting shoes on feet as a family owned and operated business in New Zealand. We extended across the ditch with 2 stores in Melbourne, Australia as the go-to destination for fashion-forward footwear. quality craftsmanship and friendly service.
Footwear designed for the way you live, our seasonal collections are an inspiring mix of form, function, and fashion, with heritage firmly at its heart. From women's leather boots, to men's dress shoes crafted in Portugal, or comfortable Deuce Sneakers; our footwear is tailored carefully by us, to work seamlessly for you.