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The Journey of Family

We’ve been doing this for four generations

Our European heritage informs everything we do, as we gather inspiration and craftsmanship from around the globe. We’re passionate about our Italian roots, but everything begins here; we’re still proudly New Zealand owned.

We may have a new name, but we’re still the overland you know and trust; Merchant 1948 captures who we are and where we’ve come from.


From the Anselmi family’s origins in Northern Italy, to rural Queensland and New Zealand’s King Country - our values are rooted in honesty, integrity and the importance of family. With four generations in the business of footwear – from Italian-born Guglielmo’s King Country Shoes through to son Tony’s Shoe Town and now grandson Shane pioneering Overland and more recently Merchant 1948; we’ve been perfecting footwear for four generations, and we’re still working on it.


Inspired by our Italian lineage, European craftsmanship and passion shape everything we do; we source inspiration and product from around the globe, seeking out the best leather and premium quality to bring back home.