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Our Charities


We believe that everyone has the power to do more. Other than our passion for footwear, there’s nothing more integral to Merchant 1948’s values and drive than our commitment to giving back. We’re privileged to live in a beautiful, safe country like New Zealand, but not everyone is as lucky – even close to home.
From Auckland to Africa and back again, we’re committed to helping others and investing in the future. Every little bit is a step in the right direction.


Charity begins on your own doorstep; so we’ve been supporting Kiwi Can for over a decade in their goal to bring values and essential life skills to local primary schools. Teaching the comprehension and value of integrity and respect is one of the most important things we can give children; Kiwi Can’s fun and energetic programmes and challenges reach children at over sixty schools around the country – investing in one of New Zealand’s most precious resources, the next generation.

We support World Vision in their aid work in Malawi (with every Overland/Merchant 1948 store supporting a child in Onga), where famine and drought are drastically affecting its people and agriculture. Child mortality in Malawi is heartbreakingly high due to famine, malaria and violence; therefore World Vision’s child sponsorship is of the utmost importance to us. In addition to their fight against HIV, World Vision works tirelessly to provide necessities like boreholes and malaria vaccinations, whilst also creating community centres and the establishment of educational programmes and initiatives.


Getting new shoes is great, and giving is even better; with Deuce we’re giving you the chance to do both. $5 from every pair of full priced Deuce sneakers goes directly to our Young Hearts Project initiative to provide empowerment, support and inspiration to young new Zealanders and give back to the communities we come from. Teaming up with charity leaders Great Potentials and Youthline, we're reinvesting every dollar raised into the next generation.

Alongside its integral financial aspect, the Young Hearts Project also endeavors to raise awareness and increase visibility of both youth issue and the courageous work of our giving partners; we believe even the smallest footprints can have a big impact.

Shop Deuce, and join us in investing in the future of our young Kiwis; it doesn’t take much to do more. With the help of Deuce customers, together we've raised almost $900K since November 2013!
We couldn’t have done it without you.