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From the Sole | Winter Lookbook

From daily routines to weekend exploration, Merchant 1948 crafts footwear that will take you there. With your lifestyle in mind, our soles will take you where your soul leads you. 

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FASHION 
As Seen On Merchant 1948 Men

Looking for some winter-style inspiration? Here are some of the latest looks as seen on friends of Merchant 1948.

We love to see how you style our shoes in your everyday wear. Tag us on Instagram @merchant1948

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FASHION 
As Seen On Merchant 1948 Women

Looking for some winter-style inspiration? Here are some of the latest looks as seen on friends of Merchant 1948.

We love to see how you style our shoes in your everyday wear. Tag us on Instagram @merchant1948

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CRAFTSMANSHIP  FASHION 
Merchant Men's Legends

Debuting as early as 2012, we introduce our men's legendary footwear recommended by Merchant 1948 customers and in-store experts as the perennial must-have styles.

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CRAFTSMANSHIP 
Knee-high boots to suit you: standard fit, multi-fit, stretch fit

This season we have allocated a “fit” to all of our knee-high boots, as we know everyone is different & our design cannot follow the one-size-fits-all model. We've categorised our long boots into three types, to help you browse the fit that works best for you. 

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FASHION 
How to style our winter boots

When it comes to purchasing a new boot for winter, we know it is important that your choice is versatile with outfits and occasions. Our Director & Head of Design, Louise Anselmi takes us through some tips on how you could style ankle boots & knee-high boots from our new collection in multiple ways.

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OUR COLLECTIONS 
From the Sole | Winter Lookbook

From daily routines to weekend exploration, Merchant 1948 crafts footwear that will take you there. With your lifestyle in mind, our soles will take you where your soul leads you. 

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COMMUNITY 
Youthline's Top Sneaker Picks!

The Young Hearts Project have been proudly supporting Youthline since 2014. Youthline was created over 50 years ago and was established to ensure young people know where to get help and can access support when they need it. Some of the amazing people at Youthline visited our Deuce Newmarket store & filled us in on their favourite Deuce sneaker.

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COMMUNITY 
YHP Community Partners: Youthline

Young people face countless challenges every day. Our charity Young Hearts Project champions supporting kiwi youth through the obstacles of life. One of our community partners, Youthline was created over 50 years ago and was established to ensure young people know where to get help and can access support when they need it. Find out more about Youthline here!

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COMMUNITY 
Doing it for the youth | Young Hearts Project

It's a sombre fact that not all kids get an equal start in life. In 2014 our Managing Director Shane Anselmi recognised the need to provide more opportunities for New Zealand's youth. We spoke to Shane about the inspiration behind starting Deuce's charity, the Young Hearts Project.

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