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From the Sole | Winter Lookbook

From daily routines to weekend exploration, Merchant 1948 crafts footwear that will take you there. With your lifestyle in mind, our soles will take you where your soul leads you. 

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CRAFTSMANSHIP  FASHION 
Merchant Men's Legends

Debuting as early as 2012, we introduce our men's legendary footwear recommended by Merchant 1948 customers and in-store experts as the perennial must-have styles.

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CRAFTSMANSHIP 
Knee-high boots to suit you: standard fit, multi-fit, stretch fit

This season we have allocated a “fit” to all of our knee-high boots, as we know everyone is different & our design cannot follow the one-size-fits-all model. We've categorised our long boots into three types, to help you browse the fit that works best for you. 

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CRAFTSMANSHIP 
Behind The Craft: The making of our Swift Sandal

From our Auckland design studio to our factory in Chang'an China, see the journey of how our Swift sandal is made.

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CRAFTSMANSHIP 
How To Care: Leather

Because we’re passionate about beautiful shoes, we’re also passionate about caring for them. We’ve perfected our specialised range of care products to help combat the wear and tear of daily life and to protect your leather footwear.

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CRAFTSMANSHIP 
How To Care: Suede/Nubuck

Because we’re passionate about beautiful shoes, we’re also passionate about caring for them. We’ve perfected our specialised range of care products to help combat the wear and tear of daily life and to protect your leather footwear. Suede and nubuck leather requires special care to ensure they stay looking their best. 

 

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CRAFTSMANSHIP 
How To Care: Canvas/Fabric

Ah, the excitement of opening those fresh new sneakers out of the box for this first time. But how do you care for canvas/fabric materials on your new kicks? We’ve perfected our specialised range of care products to help combat the wear and tear of daily life and to protect your new shoes!

 

 

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CRAFTSMANSHIP 
Earth Day: Sole Responsibility

In light of Earth Day, we wanted to take this opportunity to provide an appreciation for our planet, which we know requires some tender loving care. For us, sustainability is a journey. Our mission ‘together we create to inspire’ means continuing to create better practices and better innovations, that offer inspiration for our people. 

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CRAFTSMANSHIP 
Monogram Your Deuce!

Did you know that we now offer bespoke monogramming? Personalising your favourite sneakers, bag or accessories has never been easier.

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CRAFTSMANSHIP 
Merchant Workshop Chadstone

We’re excited to bring you our Merchant Workshop, exclusive to our Chadstone store! Merchant Workshop is your one-stop-shop for shoe repairs, shoe shining and upgrading your favourite shoes or boots with Vibram soles, for longer-lasting wear.

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CRAFTSMANSHIP  PEOPLE 
For the love of Malibu

Rose, a Merchant 1948 customer in Australia, contacted our Customer Experience team to share with them just how much she loves our Malibu heel – so much, in fact, that she owns it in a number of colours. Red, hot pink, teal, black, yellow and coral – Rose has them all! But there was just one colour she felt was missing from the Malibu colour palette. Orange.

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CRAFTSMANSHIP 
Salomé

When Salomé first launched her factory, a rarity in the male-dominated world of footwear manufacturing, everyone told her she'd be closed within a year. What happened was something few anticipated.

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CRAFTSMANSHIP 
The Journey: Winter 2018 Catalogue

Where will The Journey take you? Explore our new season campaign, which weaves a tale of two souls, each on a journey of their own when their paths cross and stars align. Follow along with their story and create a journey of your own.

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CRAFTSMANSHIP 
Mad Men: Channelling your inner Don Draper
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CRAFTSMANSHIP 
Deuce: Building a Better Sneaker

It all started out of frustration... Shane Anselmi wanted to create a simple, stylish sneaker that did two things standard sneakers didnt: combat odour and provide exceptional support. Before long, Deuce was born - but creating the sneakers Shane had in mind turned out to be a learning curve.

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CRAFTSMANSHIP 
The journey of a Merchant 1948 shoe, from sketch to shelf
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CRAFTSMANSHIP  COMMUNITY 
Deuce: Creating Sneakers with a Difference

With Deuce, the goal was always to create sneakers with difference. To do so, they had to embrace change; the journey to differentiate themselves has seen Deuce pursue in-house design, develop their signature DualCore footbeds, and launch their own charity initiative the Young Hearts Project.

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CRAFTSMANSHIP 
Kohl for Isabella Anselmi

When it came to creating the perfect floral for spring we turned to an expert, up-and-coming artist Kohl Tyler-Dunshea. Realising our collaboration took time and patience, as we turned her delicate watercolour paintings into printed textiles that we then explored across a range of footwear designs.

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CRAFTSMANSHIP 
Deuce Construction: Making a Sneaker

Sneakers are simple right? But making them isn’t. We’ve been working on our sneaker manufacturing for years now, so we wanted we’d share our process with you! Our Deuce go through countless steps (and pairs of hands) before our vision is realised – stitching, foxing, vulcanisation and more.

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CRAFTSMANSHIP 
Bella New York

Designed over a rowdy meal in Grand Central Station and inspired by the city that never sleeps... This exclusive collection is a story of collaboration and inspiration. From the very first sketches to hunting through our archives for the perfect vintage reference, Bella’s dreams became a reality.

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CRAFTSMANSHIP 
Bull Boxer

We think the crazy Dutch guys behind the Bull Boxer brand are one of a kind. We’ve been dealing with them for years, as well as dealing with the hangovers of our many meetings. It’s all part of the fun though - and their shoes are fun too. They’re also handcrafted in Portugal.

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CRAFTSMANSHIP 
Arturo

What do priesthood, football and shoes have in common? More than you’d think! The story behind our Arturo range is that of José. Long before he created footwear in Portugal he was training to be a priest. Caught playing football, a series of events unfolded that led to him devoting his life to shoes.

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CRAFTSMANSHIP 
Rossofiorentino for Merchant 1948

It was while Shane Anselmi was searching for what he considered the ‘holy grail’ of men’s footwear that he uncovered the Rossofiorentino range in Montecatini, Italy. Their footwear posesses something he considers truly special - a unique combination of handsome craftsmanship and tough durability.

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CRAFTSMANSHIP 
Michel for Merchant 1948

First invented 1871, the Goodyear-welt technique remains a pillar of quality. Why is it considered the best craftsmanship method? Their unique construction gives Goodyear-welted shoes, like those in our Michel for Merchant 1948 range, particular longevity; we’re here to tell you how they do it.

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CRAFTSMANSHIP 
Go capsule this season
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