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From the Sole | Winter Lookbook

From daily routines to weekend exploration, Merchant 1948 crafts footwear that will take you there. With your lifestyle in mind, our soles will take you where your soul leads you. 

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FASHION 
How to style our winter boots

When it comes to purchasing a new boot for winter, we know it is important that your choice is versatile with outfits and occasions. Our Director & Head of Design, Louise Anselmi takes us through some tips on how you could style ankle boots & knee-high boots from our new collection in multiple ways.

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FASHION 
Styling Made Simple with Melissa Armitage

We teamed up with Melissa Armitage, founder of Blossom Refine & Style to take you through some tips & tricks of how to style our summer shoes. 

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FASHION  OUR COLLECTIONS 
Storm x Deuce

We teamed up with our friends at Storm to create an exclusive collaboration of three fresh, fashion-forward sneakers. Both New Zealand owned and operated brands, it was a natural fit to combine Storm's modern aesthetic with Deuce's superior comfort and design.

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FASHION 
Out Of Office Season - The 5 Shoes You Need On Holiday

Holiday on your mind? We’ve curated the perfect line-up for that dreamy summer getaway. Whether you are island-hopping in the Pacific, a weekend wine-tasting, or jetting off further abroad - we’ve got you covered with our vacation ready styles. Ticket not included.

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FASHION  OUR COLLECTIONS 
BEHIND THE SCENES: Spring Early Arrivals Shoot

We don't know about you, but we're ready to say goodbye to colder weather and hello to spring and the new season styles it brings with it.  Come behind the scenes of our spring shoot and get your first glimpse at new arrivals.

 

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FASHION 
As seen on: Australia’s most stylish Instagrammers
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FASHION 
Makaia’s Top Picks for Summer

With summer fast approaching, we asked businesswoman, social media influencer and style icon, Makaia Carr, to show us her top five style picks for the new season and tell us why she chose them.

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FASHION 
How to dress for the races

Spring racing season is one of the most anticipated times of the year! With so many race days to choose from, how will you be tailoring your look to the varying dress codes? We’ve curated a guide to help you select your best outfit – and the shoes to match – for some of the must-attend racing events of the spring season.

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FASHION 
The look: Moomba Festival
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