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From the Sole | Winter Lookbook

From daily routines to weekend exploration, Merchant 1948 crafts footwear that will take you there. With your lifestyle in mind, our soles will take you where your soul leads you. 

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FILM  COMMUNITY 
The Young Hearts Project: Building Resilience in Young Lives

Young people face countless challenges in life. In 2014 Shane Anselmi decided it was time to do something to help them, so he founded the Young Hearts Project and pledged to donate $5 from every sale of full priced Deuce sneakers. The next step? Finding the right partners and realising change.

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FILM  OUR COLLECTIONS 
The Journey: Winter 2018 Video

Where will The Journey take you? Explore our new season campaign, which weaves a tale of two souls, each on a journey of their own when their paths cross and stars align. Follow along with their story and create a journey of your own.

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FILM 
Rossofiorentino
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FILM 
Bella New York
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FILM 
How to: Beeswax
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FILM 
Salomé

When Salomé first launched her factory, a rarity in the male-dominated world of footwear manufacturing, everyone told her she'd be closed within a year. What happened was something few anticipated.

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FILM 
Our People, Their Stories - Perri & Tory

They’re inseparable now, more like siblings than friends, but this wasn’t always the case. Thrown together at dance school, Tory and Perri weren’t immediate friends. Partly driven by fate and partly through the nature of dance, for Perri their friendship became inevitable.

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FILM 
Our People, Their Stories - Suki & Tabbie

Suki sees being a twin as a key part of her identity. “I am a twin much in the same way as I am a girl or I am a New Zealander or I am Maori or an artist or a reader. It's a fundamental part of what makes me who I am.” Tabbie acknowledges that growing up as a twin is a strange experience. “It’s pretty weird to have a twin, like, someone else has your face! Being called another name so often that you automatically respond to it just in case someone might be addressing you by mistake...

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FILM 
Our People, Their Stories - Tash & Kenny

After Tash sucked up the courage to ask Kenny for his number, it still took weeks for Kenny to ask her out. In fact, “Kenny didn’t believe that I would actually turn up, so he did a drive by twice to make sure I was there". Unlike other couples, they have little hobbies or interests in common.

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FILM 
Our People, Their Stories - Shelley & Waylon

“I never get tired of seeing Waylon, he’s a hard worker and a fantastic father, he finds a balance that works well, always putting our family’s needs first.” Shelley and Waylon share a marriage, a family and a business, however if it wasn’t for music (and fate) they might have never met.

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FILM 
Our People, Their Stories - Marcel & Astrid

Astrid’s life and that of her family have been defined by big moves. She and her husband immigrated to New Zealand with their young family in tow. “That was a really big thing. No job to come to. We had enough money behind us (which was just as well) otherwise we wouldn't have been able to come in to New Zealand…. It took three weeks to find a job.”

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FILM 
Our People, Their Stories - Alex & Arna

Alex and Arna have been together for ten years and married for five – but if it wasn’t for their love for music, their paths might have never crossed. Neither came from musical families, so it’s a fluke of fate (and a testament to their drive) that they both pursued the same passion.

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FILM 
Our People, their stories - Clare & Leigh

They both value the balance their relationship gives them “Clare's quite grounding for me; she's even more spiritual, and more calm. I'm the super energetic one. Our relationship has definitely helped me chill out… I’m not so hectic anymore, I still can be that person, but it's nice to consider someone else.”

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FILM 
Our People, their stories - Adam & Daniel

They didn’t talk for the first few weeks they worked together, but that soon changed; good things take time but sometimes the best things don’t. “It's been a very short but fast friendship.”

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FILM 
Our people, their stories - Laura & Tai

Inseparable since they met and still together constantly, Tai admits it couldn’t have worked out better. “It sounds cheesy, but our relationship is just so smooth.”

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FILM 
Our people, their stories - Steven & Todd

Sometimes to thrive, we need another pair of hands. Steven felt rudderless until fate stepped in. “Before meeting Todd, I was a little bit lost in the world; I’ve changed creatively and everyday I’m evolving more and more.”

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FILM 
Our people, their stories - Chelsea & Olivia

“It's hard to be our own selves sometimes.” Understandably, Chelsea has been close to her twin sister since birth “I don't know how people cope going through life without someone who's so close to them.”

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FILM 
Our people, their stories - Crystal & Tony

“I don’t like surprises” concedes Tony, but he’s good at them – impeccably planned holidays are his specialty, much to Crystal’s delight. “Tony is a perfectionist, a real perfectionist; from his work to ironing his t-shirts, everything has to be perfect!”

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FILM 
Merchant 1948 AW16: The Discovery

Filmed by Sam the Cameraman and edited by CucchairaFilms

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FILM 
Merchant 1948 AW16: The Journey

Filmed and Edited by CucchairaFilms

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FILM 
Behind the scenes SS 14/15
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FILM 
SS15/16 Campaign Video

Music: Milky Chance - Stolen Dance

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FILM 
Matt-Lewis Hewitt Northlands Visit
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FILM 
Overland AW14

This video is about Overland AW14

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FILM 
Overland Footwear AW14 Behind the Scenes

Behind the scenes to the AW14 Overland Footwear Ad Campaign, shot in California with photographer Giuliano Bekor.

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FILM 
Overland AW14 Ad Campaign

Overland Footwear AW14 Ad Campaign, shot by Giuliano Bekor in California.

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FILM 
Spring/Summer 2013 Ad Campaign - Day 1

Behind the Scenes with Merchant .

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FILM 
Spring/Summer 2013 Ad Campaign - Day 2

Behind the Scenes with Merchant.

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FILM 
Spring/Summer 2013 Ad Campaign - Day 3

Behind the Scenes with Merchant.

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FILM 
Merchant Summer 2013
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FILM 
Overland Presents Merchant 1948
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FILM 
Overland Winter Campaign Video 2013
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FILM 
Summer Campaign Video 2012
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FILM 
Overland W12 Campaign
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FILM 
Ultimate Waterman

Filmed and edited by Demi-Jade Hewitt

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FILM 
More than just surfing.... Matt Hewitt for Deuce

Filmed by Demi-Jade Hewitt for AKAHS Films and edited by Billy Lee-Pope

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FILM 
Tash & Kenny - Couple

After Tash sucked up the courage to ask Kenny for his number, it still took weeks for Kenny to ask her out. In fact, “Kenny didn’t believe that I would actually turn up, so he did a drive by twice to make sure I was there". Unlike other couples, they have little hobbies or interests in common. Tash insists they’re “literally like chalk and cheese” however she quickly realised that what drew them together was something more important; “in the end we knew what really connected us, it was our values - what we stand for and what we believe in… Interests and hobbies are something you can adapt to, but when you have a deep connection where another person can understand your true self, now that right there is the WOW moment.”

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